Legal Document

Privacy Policy

Your privacy is fundamental to us. Learn how GASPAR Digital collects, uses, and protects your personal data.

Last updated: January 2025

01 Introduction

GASPAR Digital ("we", "us", or "our") is a Google Ads management agency dedicated to helping businesses optimize their digital advertising campaigns. We respect your privacy and are committed to protecting your personal data.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services. Please read this policy carefully to understand our practices regarding your personal data.

This policy complies with the General Data Protection Regulation (GDPR) of the European Union, the California Consumer Privacy Act (CCPA), and the Brazilian General Data Protection Law (LGPD).

02 Information We Collect

We collect several types of information to provide and improve our services:

Personal Information

Name, email address, phone number, company name, and job title provided when you contact us, request a proposal, or subscribe to our services.

Account & Billing Information

Billing address, tax identification numbers (such as CNPJ), and payment details necessary for processing transactions and issuing invoices.

Campaign & Advertising Data

Google Ads account information, campaign performance metrics, conversion data, and audience insights shared with us to manage and optimize your advertising campaigns.

Technical & Usage Data

IP address, browser type, device information, pages visited, and interaction data collected automatically through cookies and similar technologies.

03 Use of Data

We use the collected information for the following purposes:

  • Service Delivery: Managing, optimizing, and reporting on your Google Ads campaigns.
  • Communication: Responding to inquiries, sending service updates, and providing customer support.
  • Billing: Processing payments, issuing invoices, and managing account records.
  • Improvement: Analyzing usage patterns to enhance our services and develop new features.
  • Legal Compliance: Fulfilling legal obligations and protecting our rights and interests.

We process your data based on your consent, the performance of our contract with you, our legitimate business interests, and compliance with legal obligations.

04 Data Protection

We implement robust technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction:

Encryption

SSL/TLS encryption for data in transit and encryption at rest for stored data.

Access Control

Role-based access with multi-factor authentication and regular permission audits.

Regular Backups

Automated, encrypted backups with tested disaster recovery procedures.

Staff Training

Regular data protection training and confidentiality agreements for all team members.

05 Cookies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze website traffic. Cookies are small text files stored on your device.

Essential Cookies

Required for the website to function properly. These cannot be disabled.

Analytics Cookies

Help us understand how visitors interact with our website to improve performance.

Marketing Cookies

Used to deliver relevant advertising content and track campaign effectiveness.

You can manage or disable cookies through your browser settings. However, disabling certain cookies may affect website functionality.

06 Third-Party Services

We may share your data with trusted third-party service providers who assist us in operating our business and delivering our services:

  • Google Ads & Google Analytics: For campaign management, performance tracking, and audience measurement.
  • Payment Processors: For secure processing of payments and financial transactions.
  • Cloud Infrastructure Providers: For data storage, hosting, and application services.
  • Communication Tools: Email and messaging platforms for client communication.

These third parties are bound by confidentiality obligations and process data only as necessary to provide their services. We do not sell your personal data to any third party.

07 Your Rights

Under GDPR, CCPA, and LGPD, you have specific rights regarding your personal data:

Access: Request a copy of your personal data.
Rectification: Correct inaccurate or incomplete data.
Erasure: Request deletion of your personal data.
Restriction: Limit the processing of your data.
Portability: Receive your data in a structured format.
Objection: Object to certain processing activities.
Withdraw Consent: Revoke consent at any time.
Opt-Out: Opt-out of the sale or sharing of personal data (CCPA).

To exercise any of these rights, please contact us using the information provided in the Contact section. We will respond to your request within 30 days.

08 Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, and reporting requirements.

Active Client Data Duration of service + 1 year
Billing & Tax Records 5 years (legal requirement)
Marketing Data Until consent is withdrawn
Technical Logs 12 months

After the retention period expires, data is securely deleted or anonymized in accordance with applicable laws.

09 Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

GASPAR Digital

Google Ads Management Agency

CNPJ: 66.463.565/0001-13

Email: contato@gaspardigital.com.br

Address

R MINISTRO GUSTAVO CAPANEMA, 57

ANDAR 02, SALA 40

BELO HORIZONTE - MG, Brazil

For GDPR-related complaints, you may contact your local Data Protection Authority. For CCPA-related requests, California residents may submit a verifiable consumer request through the contact information above.